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GOAL Grand Prix


*The Hotel Block is at the JW Marriott Charlotte. The reservation information will follow your registration.


EVENT HOSTED BY HONEYWELL

Honeywell Headquarters | 855 S Mint St, Charlotte, NC 28202


SPEAKERS


TENTATIVE AGENDA

Tuesday, January 9th

An Invite-Only Day for Leagues, Teams, and Tracks

  • 10:30am: Optional Innovation Barn Tour

    Explore the Innovation Barn, a hub for circular economy initiatives in Charlotte, during an optional off-site tour. Transportation provided.

  • 12:00pm: Optional Networking Lunch

  • 12:30pm: Opening Keynote presented by US Steel

    • Mike Mooney, Author & Professional Speaker in Motorsport

  • 1:00pm: In Pursuit of Authenticity: Balancing Concerns for Greenwashing while Avoiding Greenhushing (Panel)

    • Chris Granger (Moderator), CEO, OVG360

    • Bill Combs, Vice President of Sustainability, Penske

    • Riley Nelson, Head of Sustainability, NASCAR

    • Steve Newmark, President, RFK Racing

    This session raises awareness about the pitfalls of both greenwashing and greenhushing. Delve into topics such as discerning genuine sustainability from illusions, comprehending the costs of pretense, and providing stakeholders with tools to decode authentic actions. Explore the path forward for championing transparency and integrity in the endeavor to create a genuinely greener motorsport industry, while carefully navigating concerns related to both greenwashing and greenhushing.

  • 1:45pm: Workshop - Authentic Communications & Avoiding Greenhushing, facilitated by GOAL

    Building on the insights from the previous panel discussion, this workshop will delve into practical strategies for genuine sustainability communication, highlighting the importance of transparency, integrity, and equipping stakeholders with the tools to distinguish real sustainability from mere illusions.

  • 2:15pm: Pit Stop - Break

  • 2:30pm: Charged Momentum: The Electrification Surge in Motorsport (Panel)

    • Catherine Kummer (Moderator), Sustainability & Resiliency Officer, Charlotte Area Transit System\

    • Dave Berkenfield, Extreme E Team Manager, Chip Ganassi Racing

    • Jim Wright, Group Commercial Director, Andretti Autosport

    This session explores the pivotal shift toward electrification within motorsport. From historical perspectives to the convergence of green technologies and addressing potential challenges, uncover how this transformation is propelling motorsport into a sustainable and exhilarating future. 

  • 3:15pm: Farm to Finish Line: Showcasing Nature-Based Innovations (Panel)

    • Dr. Cristiana Pace (Moderator), Founder & CEO, Enovation Consulting

    • Dr. Eric Jacuzzi, Vice President of Vehicle Performance, NASCAR

    • Logan Waddle, Sustainability Program Leader, Penske

    • Ashley Walsh, President & Founder, Pocono Organics

    This session illuminates the evolution of motorsport's supply chain - from progress with synthetic fuel to tires made from regenerative rubber to marine biodegradable food and beverage products. Dive into sustainable sourcing, logistics efficiency, technology integration, and transparent communication, all converging to forge a greener industry. Witness firsthand the transformational journey from farm to finish line, where nature-based advancements drive motorsport's promising and sustainable future. 

  • 4:00pm: Pit Stop - Break

  • 4:15pm: The Next Lap: Envisioning the Future of Sustainable Motorsport (Panel)

    • Radha Balani (Moderator), Managing Partner, thinkBeyond

    • Lauri Eberhart, Partner & Founding Member, Apollo Sports & Entertainment Law Group, WIMNA Board Member

    • Steve Lauletta, President, 23XI

    Where do we want to see our industry in 10 years? This session envisions an industry where innovation and sustainability converge. From reimagining race events to forging global alliances, join us in charting a visionary course that champions socially-driven, eco-conscious racing and sets a dynamic blueprint for a greener, equitable horizon. 

  • 5:00pm: Change Locations / Hotel Check-In / Go to NASCAR Hall of Fame

  • 6:00pm: Happy Hour at the NASCAR Hall of Fame Experience

    Network and unwind at our Happy Hour event at the iconic NASCAR Hall of Fame.

Wednesday, January 10th

Each guest may invite a corporate partner to join this day.

  • 8:30am: Breakfast on Honeywell’s 23rd Floor

  • 9:30am: Break-Out Discussions

    • For League Officials: Measurement towards Commitment

      Engage in a dynamic discussion session where league representatives come together to share experiences and insights on measuring sustainability commitments. Swap stories about tracking progress, exploring key performance indicators, and collaboratively address the challenges of quantifying your sustainability goals. This interactive roundtable provides a platform to collectively learn and adapt as you navigate the journey towards a more sustainable motorsport industry. 

    • For Team Representatives: Logistics & Critical Role of Partners

      Join fellow teams in a roundtable discussion focused on the intricacies of motorsport logistics and the pivotal role of partners. Share your experiences, challenges, and success stories as you explore collaborative strategies for optimizing operations. Discover how to leverage partnerships for increased efficiency and performance, all while fostering an interactive exchange of ideas and solutions. 

    • For Venues: Operational Sustainability at the Track

      Gather with peers in a discussion roundtable dedicated to achieving operational sustainability at motorsport venues and within media operations. Share best practices, innovations, and practical approaches to reducing environmental impact while enhancing fan experiences. Engage in open conversations about aligning your operations with sustainability goals, with a focus on actionable takeaways and collaborative problem-solving. 

    • For Sponsors & Solution Providers: How do we Amplify Sustainability and Impactful Activations?

      Participate in a collaborative roundtable discussion with fellow sponsors and solution providers. Explore strategies for building mutually beneficial partnerships with rights holders to enhance brand recognition and sustainability efforts. Share your expertise and learn from others in a dynamic, interactive setting, fostering a forum for creative solutions and innovative approaches. 

  • 11:00am: Pit Stop - Break

  • 11:15am: The Role of F&B in a Sustainable Race Experience (Panel)

    • Chris Granger (Moderator), CEO, OVG360

    • Ken Gaber, President, OVG Hospitality

    • Doug Cremer, Vice President of Operations, Charlotte Motor Speedway

  • 11:45pm: Accelerating Influence: How Media can Highlight Sustainable Solutions (Panel)

    • Amanda Busick, Motorsport Presenter

    • Ariana Ward, Motorsport Presenter

    This session delves into the dynamic effects of expanded audiences and comprehensive media coverage. Explore the transformative potential as heightened exposure amplifies motorsport's capacity for impactful change on a broader, worldwide scale. Discover the pivotal power of media as we unravel the intricate interplay between it, fandom, and the drive for a more impactful and sustainable motorsport future.

  • 12:15pm: Pit Stop - Break

  • 12:30pm: The Critical Importance of Impact-Driven Partnerships (Panel)

    • Dan Griffis, President of Global Partnerships, Oak View Group

    • Kristen Picard, Corporate Marketing, Honeywell

    In this session featuring valued league partners, we delve into the transformative influence of partnerships centered around a shared commitment to creating a positive impact. Discover how these alliances are shaping the motorsport community, advancing sustainability, and driving meaningful change. Learn from success stories and innovative strategies employed by corporate brands to promote sustainability and address pressing environmental and societal challenges. Join the conversation and explore how impact-driven partnerships are propelling motorsport toward a more sustainable and purposeful future. 

  • 1:15pm: Motorsport Leadership Fireside Chat

    • Mark Sibla, Chief of Staff, IndyCar

  • 1:45-2:00pm: Closing

  • 2:00pm: To-Go Lunch


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June 25

GOAL Invitational 2023

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May 8

GOAL Sustainability Leaders Forum 2024