Liverpool FC welcomed sustainability leaders from across the globe to Anfield as part of a two-day event to share knowledge, ideas and explore innovative solutions for a more sustainable future. GOAL's Sustainability Leaders Forum, now in its second year, connects professionals from across industries to compare journeys, celebrate progress and inspire further impact. The summit continues to grow as a platform for meaningful discussion and practical action.

Ocean Conservancy and its partner GOAL announced the addition of Gainbridge Fieldhouse in Indianapolis, Indiana, to the “Protect Where We Play Tour,” a partnership to reduce the plastic footprint of GOAL Member venues by deploying a reusable cup program during concerts and sporting events. Coinciding with Plastic Free July, Gainbridge Fieldhouse will implement the reusable cup program as part of AT&T WNBA All-Star Weekend, marking the first time a WNBA All-Star Game has featured fully-reusable cups in lieu of single-use plastic ones.

On Earth Day, the Boston Red Sox highlighted a new study showing that Fenway Park ranks as the most environmentally efficient ballpark in Major League Baseball when it comes to embodied carbon - the emissions associated with construction materials and building practices. The analysis, conducted by GOAL (Green Operations and Advanced Leadership) and structural engineering firm Holmes US, shows that restoring and maintaining Fenway Park, rather than replacing it, has led to significantly lower environmental impact.

Pollstar has announced the recipients of the inaugural Billie Eilish Award for Sustainability: Climate Pledge Arena in Seattle and Mike Sciortino, the GM of UBS Arena, which is located within Belmont Park in Elmont, New York. The award – which is named for the superstar artist and her leadership in championing sustainability practices in the live industry – will be presented during the 36th annual Pollstar Awards on Wednesday.

As a group, there were three zero waste shows; eight venues had a reduction in single-use plastics; and four arenas offered free or discounted alternative transportation for attendees. Collectively, there was a 52.4 percent average waste diversion rate per show, which equals 117,000 pounds of waste that was reused, recycled or composted.

While their altruistic goals have not changed, their implementation strategies have. As companies and organizations inside and outside the sports world cut back on diversity initiatives or policies whose benefits are said to be difficult to quantify on a ledger, sustainability executives are inwardly focusing on the green movement’s financial benefits and adjusting how they handle the public proclamations.

At Go Green Knight, the Vegas Golden Knights Foundation donated a tree for every save made by a Golden Knights goaltender to ImpactNV’s statewide 10-Year, 100,000 Tree Plan. Team partners ReRoute Americas and The Venetian Resort Las Vegas both matched that donation. Fans could take part as well, with the VGK Foundation donating a tree for every fan who texted “GREEN” to 94547 that night.

The world’s most popular sport faces rising threats from climate change. Now, the industry is working to address its own emissions contributions.

Ethara has announced its membership of the Green Operations & Advanced Leadership (GOAL) programme – making it both the first organisation in the Middle East and first F1 promoter to join the global sustainability initiative.

Liverpool FC is furthering its sustainability leadership by joining the pioneering Green Operations and Advanced Leadership (GOAL) global network.

LFC is the first Premier League club and UK-based sports organisation to join GOAL – a sustainability-driven membership network for sports and entertainment venues – to further solidify the club's leadership in environmental and social governance.

Thanks to the continued implementation of sustainability practices, the Sacramento River Cats have been awarded four medals from Green Operations & Advanced Leadership (GOAL) for their work on Waste Reduction, Diversity & Inclusion, and Sustainable Partnerships.

Major League Baseball’s Minnesota Twins were recently awarded 29 ‘GOAL Medals’ recognising the organisation’s dedication to advancing environmental, social and governance (ESG) objectives.

Earlier this week, State Farm Arena, the home of the NBA’s Atlanta Hawks, earned nearly 30 medals as part of the 2024 GOAL Invitational. The award-winning downtown Atlanta venue earned gold medals throughout each of the primary categories of Environmental, Social, and Governance (ESG).

Like many sports organisations, it is early days in the sustainability journey embarked upon by the National Basketball Association’s (NBA) Cleveland Cavaliers, together with its home arena Rocket Mortgage FieldHouse. However, the team behind the scenes is working to establish solid foundations upon which a greener future can be built.

Support + Feed, a company focused on driving the accessibility of plant-based food, has teamed up with Oak View Group’s GOAL platform to support sustainable operations for US venues hosting shows on Billie Eilish’s upcoming tour.

Support + Feed, a nonprofit founded by Eilish’s mother, Maggie Baird, that promotes a plant-based diet to help combat climate change, and GOAL (Green Operations and Advanced Leadership), a program launched by Oak View Group (Pollstar’s parent company) that offers venues a comprehensive roadmap and resources to sustainable operations, have teamed up promote sustainability in food and beverage at nine venues for the pop star’s big tour by offering plant-based menu items, hosting plant-based food drives and encouraging fans to donate non-perishable plant-based foods.

GOAL will collaborate with Penn State’s sustainability team to quantify the university’s carbon footprint, identify opportunities for waste reduction and energy efficiency, and help align the Athletic facilities’ operational efforts with the university’s robust sustainability goals. GOAL will also support OVG Hospitality’s sustainability efforts, including a focus on food waste reduction and the avoidance of single-use plastic.

Front Office Sports (FOS), the leading multi-platform media and news organization covering the business of sports, today released its inaugural Most Sustainable list. This list was created in collaboration with Sports Innovation Lab to rank sports organizations and properties leveraging their reach, influence, and resources to safeguard the planet.

The sustainability program from founding members including Oak View Group has released a report with data from 40 U.S., Canada and U.K. venues.