The GOAL Sustainable Impact Exchange is a new gathering - launching at Anfield on 24 July 2025 - designed to spark collaboration and share actionable tools at the intersection of sport, sustainability, and partnerships.

Hosted by GOAL - a sustainability platform for sports and live events - this half-day program brings together venue operators, clubs, partners, and impact leaders to explore how climate action and social value are reshaping the way we operate, engage fans, and drive business results.

What to Expect:

Thought-provoking conversations with leading brands, clubs, and nonprofits
Case studies showing how purpose-led partnerships create real-world impact
Practical tools and insights on measurement, ROI, and innovation
Peer-to-peer exchange among clubs and operators across the UK and beyond

Whether you're just getting started or already leading the way, the Sustainable Impact Exchange offers a unique opportunity to connect, learn, and help shape the future of sustainable sport.

AGENDA (SUBJECT TO CHANGE)

Thursday, 24th July | Anfield, Liverpool

12:30pm Networking Lunch
1:30pm Introduction to GOAL
A short overview of GOAL and its mission to help the sports and live entertainment industries operate more sustainably.
1:50pm Opening Keynote
- Monty Halls, ex Royal Marine Officer, Marine Biologist, Journalist, and Executive Producer at Seadog Productions
2:20pm Workshop
2:30pm How Every Team Member Contributes to ROI
A panel discussion on how different departments — from operations to partnerships — are already finding business value in sustainability.
- Rebecca Kane Burton, EVP Venues International, Oak View Group
- Patricia Yagüe, Head of Sustainability for EMEA, Live Nation
- Paul Cuttill, Vice President of Stadium Operations, Liverpool FC
- Stephane Bazire, Head of Sustainability, FIA
3:15pm Break
3:25pm Inspiration from Motorsport
Two short case studies followed by a discussion. Focus on how motorsports venues are pioneering sustainability at speed — offering transferable lessons for events of all types.
- Kristen Fulmer, Executive Director, GOAL
- Bill Combs, Vice President of Sustainability, Penske
- Dr. Arouge Agha, Sustainability Manager, Ethara
4:10pm Partnerships that Work - and Deliver Impact
Two partnership stories that show how climate-focused collaborations can benefit the environment and strengthen business outcomes.
- Rishi Jain, Director of Impact, Liverpool FC
- Jenna DiPaolo Colley, Chief Brand and Communications Officer, Ocean Conservancy
- Martin Powell, Group Sustainability Director, AXA
5:00pm Networking Drinks at Anfield
Wrap up the day with informal drinks and more time to connect in a different part of the stadium.